It’s easy to think that CRM software helps your business make more money. I mean, that’s why we’re in the game isn’t it?
But think about this: CRM means Customer Relationship Management.
Let’s consider those words: Customer, Relationship and Management. Each of them has a vastly different, but no less important part to play within CRM software.
To be able to use it effectively, you need to understand the entire concept behind the acronym.
CRM can and does mean different things to different businesses. How you interact with your customers can depend on the type of relationship you need to build. Is the customer always right, or not?
Do you need to know their every whim and desire, or are you more inclined to know their sale history for warranty? If you’re a manufacturer, do you keep details on customers that can repeat for future orders?
To find out the answer to these question, you need know what CRM means. Let’s explore CRM and Accentis Enterprise ERP system.
Customer in CRM
You’re not the customer.
You want to sell to the customer, and they’re the first consideration in CRM software. Without customers, your business is not likely to survive.
This is a part of your business you need to foster, to grow, to appreciate and to respect.
A customer is not only a customer once they have bought something from you. If you can build a relationship that turns into a sale, you can have them as a customer forever.
How many times have you been a customer and been unhappy with the service or a business product you spent money on?
Would you go back to them and complain or never go back and cost them your business?
Now think about how your customers see you and your business. The last thing you want to do to inhibit your success is to upset your customers. The goal is to make them happy, and keep them happy.
Accentis Enterprise has some stand-out customer features.
Starting with an unlimited number of sales contacts and memos that are created. Record every interaction with every contact from every company. Now that’s a powerful solution.
Other features include a real-time integration with inventory and general ledger financial accounts. This ensures the sales process is live and immediately visible to other users.
The old idiom “It’s easier to keep a customer than attract a new one” stands true. This leads to our next point: Relationship.
Relationship in CRM
Every day as you go about your business, you are a customer to someone’s business. You use all the products and services you do because you’ve developed a relationship with them.
No, you’re not taking them out on a date or on holiday to Hawaii (that’s a different type of relationship!) but it’s a very powerful consideration in CRM software.
People resonate with products all the time in their day to day life. It’s through jingles in marketing, staff personalities or by actually being the product.
They developed a relationship with you through their products. By including your friends and family and sharing your life, it’s a no-brainer.
You get a free account, and they use your statistics and information to advertise to you. They do this because they are able to discover what you need, what you want, what you like and what you dislike.
Harnessing the power of CRM software in your business can give you the same results. Your relationship with your customers will also change, grow and become a sales tool.
Accentis Enterprise date-stamps everything. From memos, transactions, tasks and more. Everything that you need to record about the customer can be.
You might even need custom fields to create data specific to your business. Accentis Enterprise can create these for you, which will also be available in reports.
You will need to manage this too. We’ll talk about that next.
Management in CRM
The majority of management in CRM software is carried out by the software itself. That’s its job and the main reason you implemented a CRM system in the first place.
Luckily for you, Accentis Enterprise is business management software with CRM, fully-integrated. This means it’s even more powerful!
One caveat of the software capabilities though is data. If there is no data, there is nothing to manage. But this isn’t the fault of the software.
You and your staff need to input that data and it can come from many different data collection points.
To manage your customer relationships properly, you need to be consistent and informative. You also need to keep everything up-to-date.
The true power of CRM software comes from noticing trends in sales. Gathering this information helps for better marketing to new or old customers. Having access to customer history for on-selling extra products and services is powerful.
Not only is it easier to keep a customer, it’s also cheaper.
You don’t need to spend as much money on marketing to your current customers. You know their purchases and what products and services they are likely to buy from you if offered.
Customer management is for anyone who has a relationship with customers. Accentis Enterprise’ design is purely about management.
Management should use the CRM software to its greatest potential.
As you can see, CRM software is more than a fancy acronym for recording customer sales.
It’s a powerful tool used to decrease business costs. It will help to increase sales and create a better relationship with your customers.
Consistency is key, and the more you use it the more powerful it will become. Data helps you to make better management choices and CRM can give you that data.
Build a relationship with your customers, and you will be well on your way to an increase of profits. Safety in numbers.
Accentis Enterprise is a fully-integrated business management suite that seeks to improve businesses. If efficiency and profit needs increasing for your business, then we have the tools.
Starting with CRM in your business is important. Using it and reaping the benefits are powerful and all you need to do is harness it.
If you’re looking for a business solution that will change the way you do business, look no further. Accentis Enterprise can help growing businesses in more ways than one.
Growing your business and in need of Customer Relationship Management?
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